Impacto sociocultural internacional dos formatos estereotipados de treino de força e condicionamento físico: O Caso do CrossFit® e do HYROX
Palavras-chave:
CrossFit, HYROX, indústria do fitness, impacto sociocultural, identidade desportiva, construção de comunidade, modelos de negócio.Resumo
O surgimento do CrossFit® e do HYROX no panorama global do fitness constitui um fenômeno sociocultural de relevância acadêmica que transcende o domínio puramente fisiológico. Ambas as disciplinas reconfiguraram os hábitos de prática esportiva, geraram novas formas de construção identitária e expandiram seus modelos de negócio para contextos socioculturais heterogêneos. O presente artigo analisa, a partir de uma perspetiva teórico-integradora, o impacto sociocultural internacional de tais disciplinas, comparando seus traços diferenciais como fenômenos B2B e B2C, seus mecanismos de construção de comunidade e sua influência na identidade dos praticantes. Adota-se uma abordagem analítico-sintética apoiada na revisão da literatura científica indexada nas bases de dados Web of Science, Scopus, PubMed e SportDiscus (2018-2025). Os resultados sugerem que o CrossFit® articula uma comunidade coesa por meio da identidade atlética compartilhada e de um modelo de afiliação descentralizado, enquanto o HYROX opera como um sistema padronizado de competição em massa que democratiza o desempenho físico. Ambos os formatos estereotipados de força e condicionamento físico refletem dinâmicas neoliberais de autoaperfeiçoamento e espetacularização do corpo, embora com diferenças substanciais nos seus ecossistemas socioambientais. Conclui-se que a expansão destas modalidades de treino internacionais com carácter internacional não pode ser compreendida sem considerar os capitais simbólico, social e económico que mobilizam em cada contexto sociocultural.
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Copyright (c) 2026 Silvio Addolorato, Banu Saatçi
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